Brand-Name Thinking: Difference between revisions

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Created page with "Brand-Name Thinking is the cognitive pattern where someone encounters a novel concept, attempts to assign it to one their existing named concepts, and then project out the consequences from there for what the novel concept means. A classic tweet makes fun of this concept, reflecting how widespread it is. {{Tweet | name = Boots, 'with the fur' | username = afraidofwasps | text = Guy who has only seen The Boss Baby, watching his second movie: Getting a lot of 'Boss B..."
 
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Latest revision as of 18:46, 31 August 2025

Brand-Name Thinking is the cognitive pattern where someone encounters a novel concept, attempts to assign it to one their existing named concepts, and then project out the consequences from there for what the novel concept means.

A classic tweet makes fun of this concept, reflecting how widespread it is.

Boots, 'with the fur' Twitter logo, a stylized blue bird
@afraidofwasps

Guy who has only seen The Boss Baby, watching his second movie: Getting a lot of 'Boss Baby' vibes from this...

Sep 26, 2019[1]

Notes[edit]

  1. Boots, 'with the fur' [@afraidofwasps] (Sep 26, 2019). "Guy who has only seen The Boss Baby, watching his second movie: Getting a lot of 'Boss Baby' vibes from this..." (Tweet) – via Twitter.